SMS remains a powerful tool for businesses to engage with their target audience. Sending bulk SMS through Roamtech offers a highly accessible and cost-effective way to reach millions of subscribers across Kenya.
However, maximizing the impact of your campaigns requires strategic utilization of Roamtech’s Sender ID feature.
What is a Roamtech’s Sender ID?
Roamtech Sender ID is a unique identifier displayed on the recipient’s screen when they receive your SMS. It can be your brand name, business name, or a specific campaign name.
Benefits of using a Sender ID:
- Brand Recognition: A branded Sender ID builds trust and familiarity with your audience, increasing campaign open rates and engagement.
- Professionalism: A dedicated Sender ID conveys professionalism and legitimacy, differentiating your messages from unsolicited spam.
- Segmentation and Targeting: You can create multiple Sender IDs for different campaigns or target audiences, enabling personalized communication.
- Compliance: Using a registered Sender ID ensures compliance with Safaricom’s regulations, preventing your messages from getting blocked.
- We provide you with senders for all MNOs that is Safaricom ,Airtel ,Telcom and Equitel in Kenya all under one platform going by the name Emalify.
Application of Roamtech Sender IDs for Bulk SMS:
- Marketing and Promotions: Promote new products, discounts, and offers with a branded Sender ID to drive sales and brand awareness.
- Customer Service: Send appointment reminders, service updates, and support messages using a dedicated customer service Sender ID to build trust and loyalty.
- Internal Communication: Inform employees about company updates, events, and important reminders with a company-specific Sender ID.
- Mobile Banking and Transactions: Send transaction notifications, account updates, and security alerts using a secure and verified Sender ID to ensure customer confidence.
Best Practices for using Roamtech Sender IDs:
- Keep it short and memorable: Aim for 6-11 characters for easy recall and recognition.
- Align with your brand: Reflect your brand personality and voice in the chosen Sender ID.
- Avoid misleading names: Ensure clarity and transparency to prevent consumer confusion.
- Register your Sender ID: Register with Safaricom to comply with regulations and avoid blocking.
- Track and analyze: Monitor campaign performance based on Sender ID usage for data-driven decision-making.
By strategically applying Roamtech Sender IDs, you can unlock the full potential of your bulk SMS campaigns, fostering stronger engagement, brand loyalty, and business success.
What is required for Roamtech’s sender ID?
- Onboarding form and a contract from Roamtech.
- NDA and the contract creation, please attach the following KYC documents or similar as per your organization type:
- Certificate of Incorporation / Certificate of Registration
- Current CR12 (Not older than 2 months old)
- Company CR8 notice of residential address of directors
- Directors’ IDs
- Directors’ KRA PIN
- Company KRA PIN
- Valid Tax Compliance Certificate
- Postal Address, Physical Address, and E-mail Address
- Company Profile